Every year, Apple’s event is one of the most anticipated events for technology lovers. This year too, Apple has announced the launch of its iPhone 17 series, and fans around the world were waiting for this moment. Apple has named the event “Awe Dropping” in a very special way, which makes it clear that something big and new is going to be seen this time.
When and Where is the Apple iPhone 17 Event Happening Today?
Today, September 9, 2025, Apple’s major event is being held at Apple Park in California. The event will start at 10:00 a.m. Pacific Time (PT), 1:00 p.m. Eastern Time (ET), and 6:00 p.m. British Summer Time (BST).
Viewers can easily enjoy this event according to their own time and be the first to know about the new products.
The iPhone 17 series comprises four new models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, each featuring upgraded design, camera, and performance enhancements.
What Will Be Special in iPhone 17?
1. Big change in design – The iPhone 17 is expected to get a new and advanced design. iPhone 17 Air may be the thinnest (about 5.5mm) and lightest (about 145g). The edges of the phone will be even thinner, making the screen look more beautiful. The Pro Max model may have a battery larger than 5,000 mAh.
2. Improvement in camera quality – This time, the camera is expected to get a significant upgrade. The iPhone 17 Pro is expected to have a 48MP periscope zoom camera, offering up to 6x optical zoom.
3. Powerful chipset – The new A19 Bionic chip will be introduced, which will give faster processing and better battery performance.
4. Integration of AI features – Apple has recently started focusing more on artificial intelligence (AI). iPhone 17 is likely to come with many AI-based features, such as smart photo editing and personalized Siri.
5. Display and battery – It is being said that the iPhone 17 will get a new OLED 2.0 display and long battery life.
Apple September Event: New Devices Launching with iPhone 17
Apart from iPhone 17, other new products can also be seen in this event. Apple Watch Series 11, Watch Ultra 3 and Watch SE 3 can come with new sensors, long battery and health related features.
AirPods Pro 3 can have better battery and smart features, and a new iPad Air can also be launched. Along with this, information can be given about new updates of iOS 26, macOS, watchOS and iPadOS and Vision Pro headset.
How To Watch Livestream?
- One can watch it live by visiting Apple’s official website.
- The event will be available to watch live for free on the Apple TV app.
- Apple’s YouTube channel will also show the livestream, where people can give their opinion in the chat.
Why Are People Excited?
Apple’s products always set trends for the technology industry. Last year the iPhone 16 Pro was well-liked, and now it is expected that the iPhone 17 series will surpass it. The new AI features and camera upgrades have especially excited the fans.
Final Words
This Apple event is not just a launch, but the biggest celebration of the technology world. The iPhone 17 series and other products will determine the direction of the mobile and gadget industry in the coming months. If you are a fan of technology and especially Apple, then this event should not be missed.
