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The Perks of Writing a Guest Post

Guest PostOne of the reasons why people take up writing a guest post is because it is regarded as one of the best ways to successfully divert traffic to a business website. The Search Engine Optimization (SEO) field has undergone a sea change. Old strategies of submitting articles, incorporating keywords with maximum density and having enough number of backlinks are proving to be no longer sufficient to divert traffic to a parent website. These days, search engine optimizers need to please search engines and readers. One of the ways to hit two birds with one stone is through guest posting. Apart from this, guest posts offer other perks as well. A closer look at few of the most popular advantages of them has been taken.

Gain recognition in online space

Guest posting is regarded as a shortcut to gain online recognition. A guest post writer by writing and publishing just one quality blog post online can become famous overnight. Sharing your views, ideas, experiences and knowledge on a niche area through a guest post makes you famous and respected in the virtual world.

Increase traffic to your business website

When you write guest posts for blogs, you can obtain the necessary permission from the blog owner to leave the link of your business website on the blog post. By doing this, you can divert traffic from your guest post to your business website. This gives you an opportunity to bring traffic to your website from other sources.

Create a brand name for your business

Consumers identify your business as a brand. This makes it important for you to create a brand name for products and services your business deals with. Through guest posts you can create the brand image required for your business. A word of caution when you do so is important that you treat guest posts as posts per se and not an advertising or sales platform to sell products and services. When smartly used, guest posts can successfully fulfill the first aspect of the AIDA (Awareness, Interest, Desire and Action) strategy. Guest posts can be used to spread a lot of positive product awareness.

Develop a cordial relationship with fellow bloggers

Every blogger, amateur or professional, develops his unique style of writing blogs. As a blogger, when you interact with other bloggers you get an opportunity to learn and understand their way of handling a subject and their style of presenting content. The interaction will result in a healthy exchange of ideas and insights. This goes a long way in helping a cordial relationship with fellow bloggers of your niche.

Guest post get published faster

There are many blog owners who are finding it hard to meet their respective post publishing goals and deadlines. One of the reasons could be lack of time to commit towards writing a blog post. If you are a guest blogger who is confident of producing quality blog posts, you can approach blog owners who will be more than happy to publish your post. It is a win-win situation for the blog owner and the guest post author.

Earn a few quick bucks

People who are blessed with the art of writing, take up writing guest blog posts to be able to earn a few dollars. A majority of guest blog writers are paid remuneration for their posts.

Apart from these, writing a guest post has several other advantages as well.

Author Bio: Theresa likes to follow technology related news which enables her to write comprehensive insights and reviews on gadgets, software, mobile phones and other technology stuffs. She is currently working as a writer for FTV offering FiOS TV deals and services.

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